Rigid or flexible? A new navigation approach for better consumer service based on knowledge enhancement

Hongyun Bao, Qiudan Li, Daniel Zeng, Heng Gao

Research output: Chapter in Book/Report/Conference proceedingConference contribution

Abstract

With the rapid development of the Internet and Ecommerce, online shopping sites are becoming a popular platform for products selling. Shopping sites such as amazon.com, dangdang.com provide consumers with a hierarchical navigation for selecting products easily from overwhelming amount of products. However, those man-made navigations are so general and professional that consumers still need to spend much time in filtering out their own undesired products personally. Shopping sites provide abundant textual product descriptions for most products, which describes the details of the product. In this paper, we propose a novel model to build a topic hierarchy from the detailed product descriptions, which can automatically model words into a tree structure by hierarchical Latent Dirichlet Allocation (hLDA), besides, our model can also augment words level allocations with the conceptual relation between words in Word Net automatically. Each node in the hierarchical tree contains some relevant keywords of product descriptions, thus clarifying the meaning of the concept in the node. Therefore, consumers can pick out their interested products by using the discovered descriptive and valuable navigation of products. The experimental results on amazon.com, one of the most popular shopping sites in America, demonstrate the efficiency and effectiveness of our proposed model.

Original languageEnglish (US)
Title of host publicationProceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012
Pages280-286
Number of pages7
DOIs
StatePublished - Dec 1 2012
Event12th IEEE International Conference on Data Mining Workshops, ICDMW 2012 - Brussels, Belgium
Duration: Dec 10 2012Dec 10 2012

Publication series

NameProceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012

Other

Other12th IEEE International Conference on Data Mining Workshops, ICDMW 2012
CountryBelgium
CityBrussels
Period12/10/1212/10/12

Keywords

  • Conceptual relation
  • Hierarchical latent dirichlet allocation
  • Level allocations
  • Shopping site

ASJC Scopus subject areas

  • Software

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  • Cite this

    Bao, H., Li, Q., Zeng, D., & Gao, H. (2012). Rigid or flexible? A new navigation approach for better consumer service based on knowledge enhancement. In Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012 (pp. 280-286). [6406452] (Proceedings - 12th IEEE International Conference on Data Mining Workshops, ICDMW 2012). https://doi.org/10.1109/ICDMW.2012.26