Robert Lusch (1949-2017): A Eulogy Delivered March 3, 2017

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Abstract

This is the text of a eulogy delivered March 3, 2017 in Tucson Arizona.

Original languageEnglish (US)
JournalJournal of Macromarketing
DOIs
StateAccepted/In press - 2020

Keywords

  • marketing
  • marketing activities
  • philosophical pluralism
  • service-dominant logic
  • trade

ASJC Scopus subject areas

  • Marketing

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