Abstract
Knowledge transfer (KT) is the process through which one is affected by the experience of another. While many of the challenges of KT have been discussed in the literature (e.g. incentives cognitive limitations) the challenge of KT in virtual settings has received limited attention. In this paper our interest lies in exploring asymmetric KT where a sender has more knowledge about a topic than a receiver. We focus on a dyadic relationship between geographically dispersed sender and receiver units supported by a multi-media technology environment. Drawing from the KT literature and Channel Expansion Theory we specifically explore the evolution of and relationship between role-based experiences (e.g. with partner topic media) and media richness perceptions. Our results provide evidence that KT roles do matter relative to the acquisition of experiences and expansions in media richness perceptions. Despite some differences in acquired experiences our results also suggest that KT partners converge in their perceptions of acquired experiences and evolve to shared (or congruent) perceptions of media richness. Finally our results provide evidence that sender-receiver congruence in media richness perceptions influences KT success.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 367-387 |
| Number of pages | 21 |
| Journal | Group Decision and Negotiation |
| Volume | 15 |
| Issue number | 4 |
| DOIs | |
| State | Published - Jul 2006 |
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Keywords
- Channel expansion theory
- Knowledge transfer
- Media richness
- Multi-media
- Virtual work
ASJC Scopus subject areas
- Management of Technology and Innovation
- Strategy and Management
- Social Sciences(all)
- Decision Sciences(all)
Cite this
Role-based experiences, media perceptions, and knowledge transfer success in virtual dyads. / Hasty, Bryan K.; Massey, Anne P.; Brown, Susan A.
In: Group Decision and Negotiation, Vol. 15, No. 4, 07.2006, p. 367-387.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - Role-based experiences, media perceptions, and knowledge transfer success in virtual dyads
AU - Hasty, Bryan K.
AU - Massey, Anne P.
AU - Brown, Susan A
PY - 2006/7
Y1 - 2006/7
N2 - Knowledge transfer (KT) is the process through which one is affected by the experience of another. While many of the challenges of KT have been discussed in the literature (e.g. incentives cognitive limitations) the challenge of KT in virtual settings has received limited attention. In this paper our interest lies in exploring asymmetric KT where a sender has more knowledge about a topic than a receiver. We focus on a dyadic relationship between geographically dispersed sender and receiver units supported by a multi-media technology environment. Drawing from the KT literature and Channel Expansion Theory we specifically explore the evolution of and relationship between role-based experiences (e.g. with partner topic media) and media richness perceptions. Our results provide evidence that KT roles do matter relative to the acquisition of experiences and expansions in media richness perceptions. Despite some differences in acquired experiences our results also suggest that KT partners converge in their perceptions of acquired experiences and evolve to shared (or congruent) perceptions of media richness. Finally our results provide evidence that sender-receiver congruence in media richness perceptions influences KT success.
AB - Knowledge transfer (KT) is the process through which one is affected by the experience of another. While many of the challenges of KT have been discussed in the literature (e.g. incentives cognitive limitations) the challenge of KT in virtual settings has received limited attention. In this paper our interest lies in exploring asymmetric KT where a sender has more knowledge about a topic than a receiver. We focus on a dyadic relationship between geographically dispersed sender and receiver units supported by a multi-media technology environment. Drawing from the KT literature and Channel Expansion Theory we specifically explore the evolution of and relationship between role-based experiences (e.g. with partner topic media) and media richness perceptions. Our results provide evidence that KT roles do matter relative to the acquisition of experiences and expansions in media richness perceptions. Despite some differences in acquired experiences our results also suggest that KT partners converge in their perceptions of acquired experiences and evolve to shared (or congruent) perceptions of media richness. Finally our results provide evidence that sender-receiver congruence in media richness perceptions influences KT success.
KW - Channel expansion theory
KW - Knowledge transfer
KW - Media richness
KW - Multi-media
KW - Virtual work
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U2 - 10.1007/s10726-006-9047-5
DO - 10.1007/s10726-006-9047-5
M3 - Article
AN - SCOPUS:33746144447
VL - 15
SP - 367
EP - 387
JO - Group Decision and Negotiation
JF - Group Decision and Negotiation
SN - 0926-2644
IS - 4
ER -