Selling practices in online fixed-price marketplaces

Adriano Pereira, Diego Duarte, Wagner Meira, Paulo Góes

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

In the last decade, there has been an explosion of online commercial activity enabled by the World Wide Web (WWW). In Brazil, probably by cultural influence, online auctions are not so popular, since users prefer fixed-price for online negotiation. This work presents a characterization and analysis of fixed-price online negotiations. Using actual data from a Brazilian marketplace, we analyze selling practices, considering seller profiles and selling strategies. We study and confirm several important hypotheses about selling practices in online marketplaces, which allow us to state interestingconclusions, such as: the product category impacts the seller profile and the selling strategies; and the best selling practices vary for different products.

Original languageEnglish (US)
Title of host publicationProceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009
Pages71-77
Number of pages7
DOIs
StatePublished - Nov 4 2009
Event2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009 - Bellevue, WA, United States
Duration: Jul 20 2009Jul 24 2009

Publication series

NameProceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009

Other

Other2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009
CountryUnited States
CityBellevue, WA
Period7/20/097/24/09

Keywords

  • E-marketplaces
  • Seller profile
  • Selling practices

ASJC Scopus subject areas

  • Computer Networks and Communications
  • Computer Science Applications
  • Software

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    Pereira, A., Duarte, D., Meira, W., & Góes, P. (2009). Selling practices in online fixed-price marketplaces. In Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009 (pp. 71-77). [5230658] (Proceedings - 2009 9th Annual International Symposium on Applications and the Internet, SAINT 2009). https://doi.org/10.1109/SAINT.2009.20