Semiotician Ordinaire

Research output: Chapter in Book/Report/Conference proceedingChapter

2 Scopus citations
Original languageEnglish (US)
Title of host publicationMarketing and Semiotics
Subtitle of host publicationNew Directions in the Study of Signs for Sale
PublisherDe Gruyter Mouton
Pages13-20
Number of pages8
ISBN (Electronic)9783110853254
ISBN (Print)9783110111484
StatePublished - Oct 25 2012

ASJC Scopus subject areas

  • Arts and Humanities(all)
  • Social Sciences(all)

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