Service-dominant logic: Continuing the evolution

Stephen L. Vargo, Robert F. Lusch

Research output: Contribution to journalArticle

3058 Scopus citations

Abstract

Since the introductory article for what has become known as the "service-dominant (S-D) logic of marketing," "Evolving to a New Dominant Logic for Marketing," was published in the Journal of Marketing (Vargo, S. L., & Lusch, R. F. (2004a)), there has been considerable discussion and elaboration of its specifics. This article highlights and clarifies the salient issues associated with S-D logic and updates the original foundational premises (FPs) and adds an FP. Directions for future work are also discussed.

Original languageEnglish (US)
Pages (from-to)1-10
Number of pages10
JournalJournal of the Academy of Marketing Science
Volume36
Issue number1
DOIs
StatePublished - 2008

Keywords

  • New-dominant logic
  • Service
  • Service-dominant logic

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics
  • Marketing

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