Service-dominant logic: Reactions, reflections and refinements

Robert F Lusch, Stephen L. Vargo

Research output: Contribution to journalArticle

770 Scopus citations

Abstract

As one of its own foundational premises implies, the value of service-dominant (S-D) logic is necessarily in its open, collaborative effort. Thus, the authors invite and welcome both elaborative and critical viewpoints. Five recurring, contentious issues among collaborating scholars, as they attempt to understand the full nature and scope of S-D logic, are identified. These issues are clarified and refined, as is appropriate to this co-creation of a service-centric philosophy by the worldwide marketing community.

Original languageEnglish (US)
Pages (from-to)281-288
Number of pages8
JournalMarketing Theory
Volume6
Issue number3
DOIs
Publication statusPublished - 2006
Externally publishedYes

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Keywords

  • marketing theory
  • relationship marketing
  • resource integration
  • resource theory
  • S-D logic
  • service marketing
  • service-dominant logic

ASJC Scopus subject areas

  • Marketing

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