Sexual objectification in music videos

A content analysis comparing gender and genre

Jennifer L Stevens Aubrey, Cynthia M. Frisby

Research output: Contribution to journalArticle

75 Citations (Scopus)

Abstract

Although sexual objectification is commonplace in media culture, music videos provide the most potent examples of it. In the current study, we developed a coding system to measure sexual objectification and its correlates in music videos. Our analysis compared sexual objectification across artists' gender and musical genres (R&B/hip-hop, pop, and country). Compared to male artists, female artists were more sexually objectified, held to stricter appearance standards, and more likely to demonstrate sexually alluring behavior. In addition, sexual objectifica-tion was more prominent in R&B/hip-hop and pop videos than in country videos. The results are discussed in light of objectification theory and sexual agency.

Original languageEnglish (US)
Pages (from-to)475-501
Number of pages27
JournalMass Communication and Society
Volume14
Issue number4
DOIs
StatePublished - Jul 2011
Externally publishedYes

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objectification
genre
content analysis
music
video
artist
hip hop
gender
media culture
coding

ASJC Scopus subject areas

  • Communication

Cite this

Sexual objectification in music videos : A content analysis comparing gender and genre. / Stevens Aubrey, Jennifer L; Frisby, Cynthia M.

In: Mass Communication and Society, Vol. 14, No. 4, 07.2011, p. 475-501.

Research output: Contribution to journalArticle

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