Shaping customer confidence in online purchasing decision: The role of DSS tools supporting an information aggregator

Otavio Sanchez; Paulo Henrique Silva E Costa; Paulo B Goes

doi:10.1109/HICSS.2015.514

Shaping customer confidence in online purchasing decision: The role of DSS tools supporting an information aggregator

Otavio Sanchez, Paulo Henrique Silva E Costa, Paulo B Goes

Management Information Systems

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

2 Scopus citations

Abstract

E-commerce gives customers the access to a vast quantity of products but, at the same time increases in a significant way the volume of information they need to deal in a buying decision process. Aggregators of information offer comparison shopping solutions to reduce the consumers' cognitive efforts overload by adding Decision Support Systems to aid consumers with their purchase decisions. Obviously, the success of these service providers depends on the customers' confidence on decisions made with such systems. Although knowing how customers' confidence is shaped by DSS in information aggregators is crucial to the provider's survival, it is still unclear which specific factors contribute to shape the customer confidence. This study, conducted with a major information aggregator in the Brazilian market, successfully proposes a model to analyze the consumer confidence in decisions about products and dealers, and their antecedents

Original language	English (US)
Title of host publication	Proceedings of the Annual Hawaii International Conference on System Sciences
Publisher	IEEE Computer Society
Pages	4294-4303
Number of pages	10
Volume	2015-March
ISBN (Print)	9781479973675
DOIs	https://doi.org/10.1109/HICSS.2015.514
State	Published - Mar 26 2015
Event	48th Annual Hawaii International Conference on System Sciences, HICSS 2015 - Kauai, United States Duration: Jan 5 2015 → Jan 8 2015

Other

Other	48th Annual Hawaii International Conference on System Sciences, HICSS 2015
Country	United States
City	Kauai
Period	1/5/15 → 1/8/15

Keywords

Aggregator
Confidence on decision
DSS

ASJC Scopus subject areas

Engineering(all)

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10.1109/HICSS.2015.514

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Shaping customer confidence in online purchasing decision : The role of DSS tools supporting an information aggregator. / Sanchez, Otavio; Silva E Costa, Paulo Henrique; Goes, Paulo B.

Proceedings of the Annual Hawaii International Conference on System Sciences. Vol. 2015-March IEEE Computer Society, 2015. p. 4294-4303 7070334.

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Sanchez, O, Silva E Costa, PH & Goes, PB 2015, Shaping customer confidence in online purchasing decision: The role of DSS tools supporting an information aggregator. in Proceedings of the Annual Hawaii International Conference on System Sciences. vol. 2015-March, 7070334, IEEE Computer Society, pp. 4294-4303, 48th Annual Hawaii International Conference on System Sciences, HICSS 2015, Kauai, United States, 1/5/15. https://doi.org/10.1109/HICSS.2015.514

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abstract = "E-commerce gives customers the access to a vast quantity of products but, at the same time increases in a significant way the volume of information they need to deal in a buying decision process. Aggregators of information offer comparison shopping solutions to reduce the consumers' cognitive efforts overload by adding Decision Support Systems to aid consumers with their purchase decisions. Obviously, the success of these service providers depends on the customers' confidence on decisions made with such systems. Although knowing how customers' confidence is shaped by DSS in information aggregators is crucial to the provider's survival, it is still unclear which specific factors contribute to shape the customer confidence. This study, conducted with a major information aggregator in the Brazilian market, successfully proposes a model to analyze the consumer confidence in decisions about products and dealers, and their antecedents",

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AB - E-commerce gives customers the access to a vast quantity of products but, at the same time increases in a significant way the volume of information they need to deal in a buying decision process. Aggregators of information offer comparison shopping solutions to reduce the consumers' cognitive efforts overload by adding Decision Support Systems to aid consumers with their purchase decisions. Obviously, the success of these service providers depends on the customers' confidence on decisions made with such systems. Although knowing how customers' confidence is shaped by DSS in information aggregators is crucial to the provider's survival, it is still unclear which specific factors contribute to shape the customer confidence. This study, conducted with a major information aggregator in the Brazilian market, successfully proposes a model to analyze the consumer confidence in decisions about products and dealers, and their antecedents

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Shaping customer confidence in online purchasing decision: The role of DSS tools supporting an information aggregator

Abstract

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Keywords

ASJC Scopus subject areas

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