Shaping customer confidence in online purchasing decision: The role of DSS tools supporting an information aggregator

Otavio Sanchez, Paulo Henrique Silva E Costa, Paulo B Goes

Research output: Chapter in Book/Report/Conference proceedingConference contribution

1 Scopus citations

Abstract

E-commerce gives customers the access to a vast quantity of products but, at the same time increases in a significant way the volume of information they need to deal in a buying decision process. Aggregators of information offer comparison shopping solutions to reduce the consumers' cognitive efforts overload by adding Decision Support Systems to aid consumers with their purchase decisions. Obviously, the success of these service providers depends on the customers' confidence on decisions made with such systems. Although knowing how customers' confidence is shaped by DSS in information aggregators is crucial to the provider's survival, it is still unclear which specific factors contribute to shape the customer confidence. This study, conducted with a major information aggregator in the Brazilian market, successfully proposes a model to analyze the consumer confidence in decisions about products and dealers, and their antecedents

Original languageEnglish (US)
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE Computer Society
Pages4294-4303
Number of pages10
Volume2015-March
ISBN (Print)9781479973675
DOIs
StatePublished - Mar 26 2015
Event48th Annual Hawaii International Conference on System Sciences, HICSS 2015 - Kauai, United States
Duration: Jan 5 2015Jan 8 2015

Other

Other48th Annual Hawaii International Conference on System Sciences, HICSS 2015
CountryUnited States
CityKauai
Period1/5/151/8/15

Keywords

  • Aggregator
  • Confidence on decision
  • DSS

ASJC Scopus subject areas

  • Engineering(all)

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    Sanchez, O., Silva E Costa, P. H., & Goes, P. B. (2015). Shaping customer confidence in online purchasing decision: The role of DSS tools supporting an information aggregator. In Proceedings of the Annual Hawaii International Conference on System Sciences (Vol. 2015-March, pp. 4294-4303). [7070334] IEEE Computer Society. https://doi.org/10.1109/HICSS.2015.514