Social Roles in Marketing Contexts

Research output: Contribution to journalArticle

1 Scopus citations
Original languageEnglish (US)
Pages (from-to)571-582
Number of pages12
JournalAmerican Behavioral Scientist
Volume21
Issue number4
DOIs
StatePublished - Mar 1978

ASJC Scopus subject areas

  • Social Psychology
  • Cultural Studies
  • Education
  • Sociology and Political Science
  • Social Sciences(all)

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