Social Roles in Marketing Contexts

Research output: Contribution to journalArticle

1 Citation (Scopus)
Original languageEnglish (US)
Pages (from-to)571-582
Number of pages12
JournalAmerican Behavioral Scientist
Volume21
Issue number4
DOIs
StatePublished - 1978
Externally publishedYes

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Social Role
Marketing
marketing

ASJC Scopus subject areas

  • Social Psychology
  • Education
  • Cultural Studies
  • Sociology and Political Science
  • Social Sciences(all)

Cite this

Social Roles in Marketing Contexts. / Wallendorf, Melanie -.

In: American Behavioral Scientist, Vol. 21, No. 4, 1978, p. 571-582.

Research output: Contribution to journalArticle

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