Strategy in High-Velocity Environments

Bernd W. Wirtz, Alexander Mathieu, Oliver Schilke

Research output: Contribution to journalArticle

51 Citations (Scopus)

Abstract

While industries such as ICT and biotechnology have been characterized as high-velocity environments, in which demand, competition and technology are constantly changing, there has been little systematic empirical research focusing on the conceptualisation and operationalisation of strategy in such environments or its effect on performance. This article draws from industrial economics and the resource-based view to conceptualise strategy in high-velocity environments as a multi-dimensional construct. Additionally, the construct's positive effect on business performance is empirically proven. The article closes with managerial implications and directions for further research.

Original languageEnglish (US)
Pages (from-to)295-313
Number of pages19
JournalLong Range Planning
Volume40
Issue number3
DOIs
StatePublished - Jun 2007
Externally publishedYes

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operationalization
biotechnology
performance
empirical research
industry
demand
resource
resources
economics
effect
industrial economics
Conceptualization
Industry
Business performance
Empirical research
Operationalization
Resource-based view
Biotechnology
Industrial economics

ASJC Scopus subject areas

  • Strategy and Management
  • Finance

Cite this

Strategy in High-Velocity Environments. / Wirtz, Bernd W.; Mathieu, Alexander; Schilke, Oliver.

In: Long Range Planning, Vol. 40, No. 3, 06.2007, p. 295-313.

Research output: Contribution to journalArticle

Wirtz, Bernd W. ; Mathieu, Alexander ; Schilke, Oliver. / Strategy in High-Velocity Environments. In: Long Range Planning. 2007 ; Vol. 40, No. 3. pp. 295-313.
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