Taking humor seriously: Talking about drinking in native American focus groups

Keith V. Bletzer, Nicole P Yuan, Mary P Koss, Mona Polacca, Emery R. Eaves, David Goldman

Research output: Contribution to journalArticle

4 Citations (Scopus)

Abstract

Focus groups provide a source of data that highlight community ideas on a topic of interest. How interview data will be utilized varies by project. With this in mind, we identify ways that focus group data from a particular population (Native American) articulate a health issue of individual tribal concern (alcohol consumption). Taking our analytic framework from linguistics, one of the four fields of inquiry in anthropology, we examine format ties and the performance of humor as stylistic features of tribal focus groups and illustrate how linguistic devices can be used in analyzing aspects of adolescent and adult drinking. Focus group data require systematic review and analysis to identify useful findings that can lead to inquiry points to initiate collaborative work with local experts before the data can be developed and configured into effective program initiatives.

Original languageEnglish (US)
Pages (from-to)295-318
Number of pages24
JournalMedical Anthropology
Volume30
Issue number3
DOIs
StatePublished - May 2011

Fingerprint

Wit and Humor
North American Indians
Focus Groups
humor
Drinking
Linguistics
Group
Anthropology
Information Storage and Retrieval
linguistics
Alcohol Drinking
alcohol consumption
Interviews
anthropology
Equipment and Supplies
expert
Health
adolescent
Population
interview

Keywords

  • Adults and adolescents
  • Drinking
  • Humor
  • Linguistic analysis
  • Native americans

ASJC Scopus subject areas

  • Health(social science)
  • Anthropology

Cite this

Taking humor seriously : Talking about drinking in native American focus groups. / Bletzer, Keith V.; Yuan, Nicole P; Koss, Mary P; Polacca, Mona; Eaves, Emery R.; Goldman, David.

In: Medical Anthropology, Vol. 30, No. 3, 05.2011, p. 295-318.

Research output: Contribution to journalArticle

Bletzer, Keith V. ; Yuan, Nicole P ; Koss, Mary P ; Polacca, Mona ; Eaves, Emery R. ; Goldman, David. / Taking humor seriously : Talking about drinking in native American focus groups. In: Medical Anthropology. 2011 ; Vol. 30, No. 3. pp. 295-318.
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