Temperance and religiosity in a non-marginal, non-stigmatized brand community

Hope J Schau, Albert M. Muñiz

Research output: Chapter in Book/Report/Conference proceedingChapter

13 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationConsumer Tribes
PublisherTaylor and Francis
Pages144-162
Number of pages19
ISBN (Print)9780080549743
DOIs
StatePublished - Jan 1 2012

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Temperance
Religiosity
Brand community

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Temperance and religiosity in a non-marginal, non-stigmatized brand community. / Schau, Hope J; Muñiz, Albert M.

Consumer Tribes. Taylor and Francis, 2012. p. 144-162.

Research output: Chapter in Book/Report/Conference proceedingChapter

Schau, Hope J ; Muñiz, Albert M. / Temperance and religiosity in a non-marginal, non-stigmatized brand community. Consumer Tribes. Taylor and Francis, 2012. pp. 144-162
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