Testing priming effects: Differences between print and broadcast messages

Shahira Fahmy, Wayne Wanta

Research output: Contribution to journalArticle

4 Scopus citations

Abstract

This study measures source credibility and the differences in priming effects between print and video messages. The analysis of variance shows a significant difference in attitude changes among different groups pre-exposed to priming cues using different media. Results suggest using video to communicate information is more effective in priming than using print and that using the combination of video and print may lead to relatively unfavorable attitudes towards the priming message.

Original languageEnglish (US)
Pages (from-to)22p+i
JournalSIMILE
Volume5
Issue number2
StatePublished - May 1 2005
Externally publishedYes

ASJC Scopus subject areas

  • Communication
  • Library and Information Sciences

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