The Brick Testament: Religiosity among the adult fans of Lego

Albert M. Muñiz, Yun Mi Antorini, Hope Jensen Schau

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationThe Routledge Companion to Digital Consumption
PublisherTaylor and Francis
Pages308-316
Number of pages9
ISBN (Electronic)9780203105306
ISBN (Print)9780415679923
StatePublished - May 7 2013

Keywords

  • Brand community
  • Brands
  • Consumer-generated content
  • Self-extension
  • User-innovation

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)
  • Social Sciences(all)
  • Arts and Humanities(all)

Cite this

Muñiz, A. M., Antorini, Y. M., & Schau, H. J. (2013). The Brick Testament: Religiosity among the adult fans of Lego. In The Routledge Companion to Digital Consumption (pp. 308-316). Taylor and Francis.