The Consumer Dream in the United States: Aspirations and Achievements in a Changing Environment

Ruby Roy Dholakia, Sidney J Levy

Research output: Contribution to journalArticle

8 Citations (Scopus)

Abstract

An empirical study was designed to examine the relationship between consumer aspirations and achievements defined primarily in terms of ownership of the ideal home. The characteristics of consumers who differ in their achievement of home ownership were analyzed, along with their aspirations and behavior. It was found that the changing economic environment has negatively affected the achievement of home ownership rather than the aspirations to it.

Original languageEnglish (US)
Pages (from-to)41-51
Number of pages11
JournalJournal of Macromarketing
Volume7
Issue number2
DOIs
StatePublished - 1987
Externally publishedYes

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Aspiration
Home ownership
Empirical study
Ownership
Economic environment

ASJC Scopus subject areas

  • Marketing

Cite this

The Consumer Dream in the United States : Aspirations and Achievements in a Changing Environment. / Dholakia, Ruby Roy; Levy, Sidney J.

In: Journal of Macromarketing, Vol. 7, No. 2, 1987, p. 41-51.

Research output: Contribution to journalArticle

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