The consumption of stories

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations
Original languageEnglish (US)
Title of host publicationHandbook Of Qualitative Research Methods In Marketing
PublisherEdward Elgar Publishing
Pages453-464
Number of pages12
ISBN (Print)9781845421007
DOIs
StatePublished - Dec 1 2006

ASJC Scopus subject areas

  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2006). The consumption of stories. In Handbook Of Qualitative Research Methods In Marketing (pp. 453-464). Edward Elgar Publishing. https://doi.org/10.4337/9781847204127.00045