The consumption of stories

Research output: Chapter in Book/Report/Conference proceedingChapter

6 Scopus citations

Abstract

34 The consumption of stories Sidney J. Levy Modern marketing thought broadly interprets consumption to include all objects, ideas and experiences. This chapter explores how stories, like anything else, are consumed, that is, taken up, internalize….

Original languageEnglish (US)
Title of host publicationHandbook of Qualitative Research Methods in Marketing
PublisherEdward Elgar Publishing Ltd.
Pages453-464
Number of pages12
ISBN (Electronic)9781847204127
ISBN (Print)9781845421007
DOIs
StatePublished - Jan 1 2006

ASJC Scopus subject areas

  • Social Sciences(all)
  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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