The effect of interactivity on initial interactions

The influence of information valence and modality and information richness on computer-mediated interaction

Artemio Ramirez, Judee K Burgoon

Research output: Contribution to journalArticle

54 Citations (Scopus)

Abstract

Research investigating relationship development through computer-mediated channels has failed to acknowledge the importance of initial interactions. Increasingly, multimodal forms of communication, such as audio- and videoconferencing, in addition to text-only formats have emerged on socially oriented websites designed for relationship initiation. Utilizing the principle of interactivity as a conceptual framework, the present study investigates whether increased structural interactivity provided by the additional aural and visual modalities influences initial interaction processes and outcomes online. The results indicate that increased availability of nonverbal modalities, combined with the valence of the information acquired, significantly affected interaction involvement and mutuality, which are markers of processual interactivity, as well as the interaction outcomes of uncertainty, predicted outcome value, and information seeking. Additional analysis revealed that mutuality mediated the effect of richness on postinteraction uncertainty level and the evaluations of future relationship potential.

Original languageEnglish (US)
Pages (from-to)422-447
Number of pages26
JournalCommunication Monographs
Volume71
Issue number4
DOIs
StatePublished - Dec 2004

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interactive media
interaction
Websites
Availability
uncertainty
Communication
website
Uncertainty
Valence
Interaction
Modality
Interactivity
communication
evaluation
Values
Mutuality

Keywords

  • Computer-Mediated Communication
  • Initial Interactions
  • Interactivity
  • Modality and Information Richness
  • Relationship Development

ASJC Scopus subject areas

  • Communication
  • Language and Linguistics

Cite this

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