Sixty white male undergraduates observed a model behave in a nonaggressive or highly rewarding manner toward a black target. The model was either free to act in this way or was forced to behave positively. An examination of Ss' aggressive and rewarding responses indicated that the models were effective in reducing aggression and increasing reward toward the black target. However, the effect occurred only when the model was seen as acting under his own volition. There was also evidence that the effects of the modeling experience could be generalized to another type of behavior. Results are discussed in terms of the relative effects of models in promoting reductions in aggression and other types of negative behaviors, and the implications of such a strategy for promoting increased racial harmony.
ASJC Scopus subject areas
- Social Psychology