The effects of sex in television drama shows on emerging adults' sexual attitudes and moral judgments

Keren Eyal, Dale Kunkel

Research output: Contribution to journalArticle

39 Scopus citations

Abstract

This study tests the effects of exposure to sexual television content on emerging adults' sexual attitudes and moral judgments. One hundred and ten college freshmen were randomly assigned to view shows that portrayed either positive or negative consequences of sexual intercourse. Results indicate that exposure to shows that portray negative consequences of sex leads to more negative attitudes toward premarital intercourse and to more negative moral judgments of characters engaged in this behavior. Results were observed immediately after the viewing and persisted 2 weeks later. Findings are discussed in light of social cognitive theory and previous media effects research.

Original languageEnglish (US)
Pages (from-to)161-181
Number of pages21
JournalJournal of Broadcasting and Electronic Media
Volume52
Issue number2
DOIs
StatePublished - Apr 1 2008

ASJC Scopus subject areas

  • Communication

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