The “Ethics of Social Ideas” Versus The “Ethics of Marketing Social Ideas”

Robert F Lusch, GENE R. LACZNIAK, PATRICK E. MURPHY

Research output: Contribution to journalArticle

12 Scopus citations

Abstract

Can the public make a distinction between the “ethics of social ideas” versus the “ethics of marketing social ideas”? This question was empirically assessed via a survey research design. The evidence strongly suggests that individuals cannot totally separate the social idea from the marketing technique used to promote the idea. Also it was found that some social issues are more likely to foster strong ethical concerns than others. The implications of this research are discussed.

Original languageEnglish (US)
Pages (from-to)156-164
Number of pages9
JournalJournal of Consumer Affairs
Volume14
Issue number1
DOIs
StatePublished - 1980
Externally publishedYes

ASJC Scopus subject areas

  • Sociology and Political Science
  • Economics, Econometrics and Finance(all)

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