The flexible executive mindset

How top management should look at tomorrow's markets

Gene R. Laczniak, Robert F Lusch

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

The need for management to better anticipate the future is the urgent message currently being advocated by consultants in strategic market planning. Uses a survey of high-level managers from Fortune 1,000 corporations to illustrate the advantages of cultivating a flexible mindset concerning environmental trends and their strategic marketing implications. Reviews projected developments in the economy, technology, ecology and the social/political environments that are expected to occur by 2005. Discusses appropriate marketing responses to these trends.

Original languageEnglish (US)
Pages (from-to)60-81
Number of pages22
JournalJournal of Consumer Marketing
Volume14
Issue number1
StatePublished - 1997
Externally publishedYes

Fingerprint

Top management
Mindset
Ecology
Marketing
Consultants
Political environment
Planning
Strategic marketing
Managers

Keywords

  • Competitive strategy
  • Environmental scanning
  • Forecasting
  • Strategic marketing

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this

The flexible executive mindset : How top management should look at tomorrow's markets. / Laczniak, Gene R.; Lusch, Robert F.

In: Journal of Consumer Marketing, Vol. 14, No. 1, 1997, p. 60-81.

Research output: Contribution to journalArticle

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