The future of marketing strategy

Robert F. Lusch, Jon G. Udell, Gene R. Laczniak

Research output: Contribution to journalComment/debate

17 Scopus citations
Original languageEnglish (US)
Pages (from-to)65-74
Number of pages10
JournalBusiness Horizons
Volume19
Issue number6
DOIs
StatePublished - Dec 1976

ASJC Scopus subject areas

  • Business and International Management
  • Marketing

Cite this