"The greatest exploitation special ever": Destination Moon and postwar independent distribution

Research output: Contribution to journalReview article

2 Scopus citations

Abstract

Eagle-Lion, an independent film producer and distributor from 1946 to 1951, attempted to compete with the major Hollywood studios by releasing inexpensive films known as programmers that had a unique marketing angle. One of the most successful of these was Destination Moon (1950), which initiated the 1950s boom in science-fiction cinema. The film's semidocumentary mode was intended to broaden its appeal by differentiating it from more juvenile and fantastic examples of the genre. Despite Destination Moon's strong performance, Eagle-Lion was unable to achieve sustained success, due in part to the major studios' continued control of distribution and exhibition.

Original languageEnglish (US)
Pages (from-to)1-28
Number of pages28
JournalFilm History: An International Journal
Volume27
Issue number1
DOIs
StatePublished - Jan 1 2015
Externally publishedYes

Keywords

  • 1950s American film
  • Film distribution
  • Film marketing
  • Independent film
  • Science-fiction film

ASJC Scopus subject areas

  • Visual Arts and Performing Arts
  • History

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