Abstract
Eagle-Lion, an independent film producer and distributor from 1946 to 1951, attempted to compete with the major Hollywood studios by releasing inexpensive films known as programmers that had a unique marketing angle. One of the most successful of these was Destination Moon (1950), which initiated the 1950s boom in science-fiction cinema. The film's semidocumentary mode was intended to broaden its appeal by differentiating it from more juvenile and fantastic examples of the genre. Despite Destination Moon's strong performance, Eagle-Lion was unable to achieve sustained success, due in part to the major studios' continued control of distribution and exhibition.
| Original language | English (US) |
|---|---|
| Pages (from-to) | 1-28 |
| Number of pages | 28 |
| Journal | Film History: An International Journal |
| Volume | 27 |
| Issue number | 1 |
| State | Published - 2015 |
| Externally published | Yes |
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Keywords
- 1950s American film
- Film distribution
- Film marketing
- Independent film
- Science-fiction film
ASJC Scopus subject areas
- Visual Arts and Performing Arts
- History
Cite this
"The greatest exploitation special ever" : Destination Moon and postwar independent distribution. / Schauer, Bradley J.
In: Film History: An International Journal, Vol. 27, No. 1, 2015, p. 1-28.Research output: Contribution to journal › Article
}
TY - JOUR
T1 - "The greatest exploitation special ever"
T2 - Destination Moon and postwar independent distribution
AU - Schauer, Bradley J
PY - 2015
Y1 - 2015
N2 - Eagle-Lion, an independent film producer and distributor from 1946 to 1951, attempted to compete with the major Hollywood studios by releasing inexpensive films known as programmers that had a unique marketing angle. One of the most successful of these was Destination Moon (1950), which initiated the 1950s boom in science-fiction cinema. The film's semidocumentary mode was intended to broaden its appeal by differentiating it from more juvenile and fantastic examples of the genre. Despite Destination Moon's strong performance, Eagle-Lion was unable to achieve sustained success, due in part to the major studios' continued control of distribution and exhibition.
AB - Eagle-Lion, an independent film producer and distributor from 1946 to 1951, attempted to compete with the major Hollywood studios by releasing inexpensive films known as programmers that had a unique marketing angle. One of the most successful of these was Destination Moon (1950), which initiated the 1950s boom in science-fiction cinema. The film's semidocumentary mode was intended to broaden its appeal by differentiating it from more juvenile and fantastic examples of the genre. Despite Destination Moon's strong performance, Eagle-Lion was unable to achieve sustained success, due in part to the major studios' continued control of distribution and exhibition.
KW - 1950s American film
KW - Film distribution
KW - Film marketing
KW - Independent film
KW - Science-fiction film
UR - http://www.scopus.com/inward/record.url?scp=84929089215&partnerID=8YFLogxK
UR - http://www.scopus.com/inward/citedby.url?scp=84929089215&partnerID=8YFLogxK
M3 - Article
AN - SCOPUS:84929089215
VL - 27
SP - 1
EP - 28
JO - Film History: An International Journal
JF - Film History: An International Journal
SN - 0892-2160
IS - 1
ER -