The healthcare network economy: The role of Internet information transfer and implications for pricing

Hope Jensen Schau, Michael F. Smith, Per Ivar Schau

Research output: Contribution to journalArticle

8 Scopus citations

Abstract

Over the past several decades, in an effort to increase quality and efficiency, more emphasis has been placed on preventive medicine, active participation of consumers in their healthcare, and healthcare networks that collaboratively provide medical care. This article addresses how the Internet has facilitated the development of new communication flows between networked stakeholders and the impact information transparency has on the demand for and the delivery of healthcare. Using actual patient treatment data, interviews with practitioners, and consumer interaction on Internet message boards, we discuss how increased information transfer shapes healthcare coverage and treatment options and the managerial implications for healthcare pricing along the value chain.

Original languageEnglish (US)
Pages (from-to)147-156
Number of pages10
JournalIndustrial Marketing Management
Volume34
Issue number2 SPEC. ISS.
DOIs
StatePublished - Feb 2005
Externally publishedYes

Keywords

  • Healthcare network economy
  • Healthcare pricing
  • Internet information transfer

ASJC Scopus subject areas

  • Marketing

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