The Impact of the Antitobacco Norm on the Selected Mode of Cognitive Dissonance Reduction

Dimitri Voisin, Jeffrey A Stone, Maja Becker

Research output: Contribution to journalArticle

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Abstract

Two experiments tested the hypothesis that when behavior violates an antismoking injunctive norm, dissonance is aroused, but the injunctive norm constrains how people reduce their discomfort. In Experiment 1, participants with positive or negative attitudes toward public smoking wrote an essay for or against a ban on public smoking. Whereas attitude change occurred for those whose counter-attitudinal essay supported the antismoking norm, those whose counter-attitudinal essay violated the antismoking norm did not change their attitudes to reduce dissonance. In Experiment 2, participants who wrote against the ban on public smoking eschewed attitude change in favor of reducing dissonance through trivialization and act rationalization. The discussion focuses on how maintaining social connections makes cognitions resistant to change when dissonance is aroused.

Original languageEnglish (US)
Pages (from-to)57-67
Number of pages11
JournalJournal of Applied Social Psychology
Volume43
Issue number1
DOIs
Publication statusPublished - Jan 2013

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ASJC Scopus subject areas

  • Social Psychology

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