The intergenerational transmission of automobile brand preferences

Soren T. Anderson, Ryan Kellogg, Ashley Langer, James M. Sallee

Research output: Contribution to journalArticlepeer-review

7 Scopus citations

Abstract

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations, or it could result from correlation in family characteristics that determine brand choice. We present a variety of empirical specifications that lend support to the former interpretation and to a mechanism that relies at least in part on state dependence. We then discuss implications of intergenerational brand preference transmission for automakers' product-line strategies and for the strategic pricing of vehicles to different age groups.

Original languageEnglish (US)
Pages (from-to)763-793
Number of pages31
JournalJournal of Industrial Economics
Volume63
Issue number4
DOIs
StatePublished - Dec 1 2015

ASJC Scopus subject areas

  • Accounting
  • Business, Management and Accounting(all)
  • Economics and Econometrics

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