The move to artist-led on-line music distribution: A theory-based assessment and prospects for structural changes in the digital music market

Jesse C Bockstedt, Robert J. Kauffman, Frederick J. Riggins

Research output: Contribution to journalArticle

53 Scopus citations


New forms of digital distribution are dramatically transforming market structures in the recorded music industry value chain. We propose a model and theoretical perspective that take account both of the music industry's traditional value chain and distribution network, and the product characteristics of digital music as related to consumer value creation. The model highlights changes in the market structure from the perspective of the players in the music industry value chain. Utilizing a series of propositions, we characterize the forces at work in the market transformation and show how each player's role in the industry value chain is likely to change. We also examine the effects of market structure changes on intellectual property rights issues. Finally, we present a series of mini-cases that provide evidence in support of the proposed theoretical perspective.

Original languageEnglish (US)
Pages (from-to)7-38
Number of pages32
JournalInternational Journal of Electronic Commerce
Issue number3
Publication statusPublished - Mar 2006
Externally publishedYes



  • Digital goods
  • Digital music
  • E-commerce
  • Intermediation
  • Market structure
  • MP3s
  • Music distribution
  • Music industry
  • On-line music
  • Property rights
  • Value chains

ASJC Scopus subject areas

  • Business and International Management
  • Economics and Econometrics

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