The nature and understanding of value: A service-dominant logic perspective

Stephen L. Vargo, Robert F. Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

40 Scopus citations
Original languageEnglish (US)
Title of host publicationSpecial Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing
EditorsStephen Vargo, Robert Lusch
Pages1-12
Number of pages12
DOIs
StatePublished - Dec 1 2012

Publication series

NameReview of Marketing Research
Volume9
ISSN (Print)1548-6435
ISSN (Electronic)1944-7035

ASJC Scopus subject areas

  • Marketing

Cite this

Vargo, S. L., & Lusch, R. F. (2012). The nature and understanding of value: A service-dominant logic perspective. In S. Vargo, & R. Lusch (Eds.), Special Issue - Toward a Better Understanding of the Role of Value in Markets and Marketing (pp. 1-12). (Review of Marketing Research; Vol. 9). https://doi.org/10.1108/S1548-6435(2012)0000009005