The nature and understanding of value: A service-dominant logic perspective

Stephen L. Vargo, Robert F Lusch

Research output: Chapter in Book/Report/Conference proceedingChapter

36 Citations (Scopus)
Original languageEnglish (US)
Title of host publicationReview of Marketing Research
Pages1-12
Number of pages12
Volume9
DOIs
StatePublished - 2012
Externally publishedYes

Publication series

NameReview of Marketing Research
Volume9
ISSN (Print)15486435
ISSN (Electronic)19447035

Fingerprint

Service-dominant logic

ASJC Scopus subject areas

  • Marketing

Cite this

Vargo, S. L., & Lusch, R. F. (2012). The nature and understanding of value: A service-dominant logic perspective. In Review of Marketing Research (Vol. 9, pp. 1-12). (Review of Marketing Research; Vol. 9). https://doi.org/10.1108/S1548-6435(2012)0000009005

The nature and understanding of value : A service-dominant logic perspective. / Vargo, Stephen L.; Lusch, Robert F.

Review of Marketing Research. Vol. 9 2012. p. 1-12 (Review of Marketing Research; Vol. 9).

Research output: Chapter in Book/Report/Conference proceedingChapter

Vargo, SL & Lusch, RF 2012, The nature and understanding of value: A service-dominant logic perspective. in Review of Marketing Research. vol. 9, Review of Marketing Research, vol. 9, pp. 1-12. https://doi.org/10.1108/S1548-6435(2012)0000009005
Vargo SL, Lusch RF. The nature and understanding of value: A service-dominant logic perspective. In Review of Marketing Research. Vol. 9. 2012. p. 1-12. (Review of Marketing Research). https://doi.org/10.1108/S1548-6435(2012)0000009005
Vargo, Stephen L. ; Lusch, Robert F. / The nature and understanding of value : A service-dominant logic perspective. Review of Marketing Research. Vol. 9 2012. pp. 1-12 (Review of Marketing Research).
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