The power and benefits of concept mapping rest in four arenas: enabling shared understanding, the inclusion of affect, the balance of power, and client involvement. Concept mapping theory and research indicate concept maps (1) are appropriate tools to assist with communication, (2) are easy to use, and (3) are seen as beneficial by their users. An experiment was conducted to test these assertions and analyze the power and benefits of concept mapping using a typical business consulting scenario involving 16 groups of two individuals. The results were analyzed via empirical hypothesis testing and protocol analyses, and indicate an overall support of the theory and prior research and additional support of new measures of usefulness, ease of use, and satisfaction by both parties. A more thorough understanding of concept mapping is gained and available to future practitioners and researchers.
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