The rhetoric of reach: Preparing students for technical communication in the age of social media

Elise Verzosa Hurley, Amy C. Kimme Hea

Research output: Contribution to journalArticle

13 Scopus citations

Abstract

The authors argue that technical communication instructors are in a particularly apt position to teach social media as key to students lives as technical communicators and future professionals. Drawing on the concepts of reach and crowd sourcing as heuristics to rearticulate dominant cultural narratives of social media as deleterious to students careers, the authors offer a case study of an introductory professional and technical communication pedagogy that helped to disrupt uncritical deployments of social media.

Original languageEnglish (US)
Pages (from-to)55-68
Number of pages14
JournalTechnical Communication Quarterly
Volume23
Issue number1
DOIs
StatePublished - Jan 1 2014

Keywords

  • crowd sourcing
  • pedagogy
  • reach
  • social media

ASJC Scopus subject areas

  • Education
  • Communication

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