The Role of Corporate Reputation in Determining Investor Satisfaction and Loyalty

Research output: Contribution to journalArticle

118 Scopus citations

Abstract

Prior research suggests that corporate reputation is a determinant of initial investment decisions, possibly leading to detrimental stock choices. Its effect on established investor relationships, namely investor satisfaction and loyalty, are novel research areas. The present paper discusses findings of a study among German investors of a publicly traded company that put into perspective the aforementioned detrimental choice-effect, the impact of reputation on individual investor behavior and reveals a diversity of loyalty effects of corporate reputation.

Original languageEnglish (US)
Pages (from-to)22-37
Number of pages16
JournalCorporate Reputation Review
Volume10
Issue number1
DOIs
StatePublished - Apr 1 2007
Externally publishedYes

Keywords

  • corporate reputation
  • investor loyalty
  • investor satisfaction
  • partial least squares
  • reputation measure
  • structural equation modelling

ASJC Scopus subject areas

  • Business and International Management
  • Strategy and Management

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