The role of mobile social application in stimulating learning stickiness in blended learning

Lin Zhang, Tuo Zhao, Zhen Shao, Susan A. Brown

Research output: Contribution to conferencePaperpeer-review

Abstract

Drawing upon presence and engagement literature, this study developed a research model to examine the influence mechanism of mobile social application usage on students' learning stickiness in the context of blended learning. We conducted a between-subject quasi-experiment and considered mobile social application usage as an experimental treatment. The empirical results suggested that usage of the mobile social application increased learning stickiness through the mediation mechanisms of presence and engagement. Moreover, we divided engagement into online and offline engagement and examined their separate influence on students' learning stickiness in blended learning. This study contributes to the extant literature by identifying the salient role of mobile social application usage in stimulating learning stickiness, and uncovering its influence mechanism from a lens of presence and engagement.

Original languageEnglish (US)
StatePublished - 2020
Event24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020 - Dubai, United Arab Emirates
Duration: Jun 20 2020Jun 24 2020

Conference

Conference24th Pacific Asia Conference on Information Systems: Information Systems (IS) for the Future, PACIS 2020
CountryUnited Arab Emirates
CityDubai
Period6/20/206/24/20

Keywords

  • Blended learning
  • Engagement
  • Learning stickiness
  • Mobile social application usage
  • Social presence
  • Telepresence

ASJC Scopus subject areas

  • Information Systems

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