The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation

Lin Guo, Sherry L. Lotz, Chuanyi Tang, Thomas W. Gruen

Research output: Contribution to journalArticlepeer-review

35 Scopus citations

Fingerprint Dive into the research topics of 'The Role of Perceived Control in Customer Value Cocreation and Service Recovery Evaluation'. Together they form a unique fingerprint.

Business & Economics

Social Sciences

Engineering & Materials Science