The Role of Research in the Regulation of U.S. Children's Television Advertising

Research output: Contribution to journalArticle

10 Scopus citations

Abstract

Public concern about the effects of television advertising on children first appeared in the 1960s; it remains a focus of controversy and concern today. In policymakers' attempts to address this concern, they have frequently looked to the relevant social scientific evidence to help frame their decisions. This study reviews the development of regulations governing television advertising to children in the United States and examines the influence of social science research in the construction of these policies.

Original languageEnglish (US)
Pages (from-to)101-119
Number of pages19
JournalScience Communication
Volume12
Issue number1
DOIs
StatePublished - Sep 1990

ASJC Scopus subject areas

  • Sociology and Political Science

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