The strength of weak culture

Jennifer Schultz, Ronald L Breiger

Research output: Contribution to journalArticle

24 Citations (Scopus)

Abstract

The theoretical work of Granovetter on the strength of weak social ties needs to be extended to the study of cultural objects and relations. The tie that binds an actor to a cultural taste might be strong (purposive, intensive in time or commitment, fostered by a tightly integrated community bound by social symbols and representations) or weak (banal, non-instrumental, non-demanding, non-exclusive). Weak culture can be " strong" in several different respects. We elucidate various possibilities and conundrums: whether weak culture bridges across otherwise disconnected social groups, or bonds actors to a wider collectivity than is possible on the basis of strong-culture commitments; weak culture as signifying elaborated (as opposed to restricted) genre codes, versus the moderation of genre commitments; and weak culture as enabling publics and institutional domains as well as enabling movement across domains. Then, in analysis of items from the US General Social Survey Culture Module (1993; N=1606), we illustrate the strength of weak culture (operationalized as " liking" versus " loving" musical genres) in producing perceptions of an integrated national society.

Original languageEnglish (US)
Pages (from-to)610-624
Number of pages15
JournalPoetics
Volume38
Issue number6
DOIs
StatePublished - Dec 2010

Fingerprint

genre
commitment
symbol
community
Society
time
Signifying
Social Bonds
Collectivity
Musical Genre
Symbol
Cultural Relations
Social Groups
Cultural Objects
Module
Moderation

ASJC Scopus subject areas

  • Language and Linguistics
  • Linguistics and Language
  • Communication
  • Literature and Literary Theory

Cite this

The strength of weak culture. / Schultz, Jennifer; Breiger, Ronald L.

In: Poetics, Vol. 38, No. 6, 12.2010, p. 610-624.

Research output: Contribution to journalArticle

Schultz, Jennifer ; Breiger, Ronald L. / The strength of weak culture. In: Poetics. 2010 ; Vol. 38, No. 6. pp. 610-624.
@article{efbf4bdbbc0249a0bf5b74fcf4d2e718,
title = "The strength of weak culture",
abstract = "The theoretical work of Granovetter on the strength of weak social ties needs to be extended to the study of cultural objects and relations. The tie that binds an actor to a cultural taste might be strong (purposive, intensive in time or commitment, fostered by a tightly integrated community bound by social symbols and representations) or weak (banal, non-instrumental, non-demanding, non-exclusive). Weak culture can be {"} strong{"} in several different respects. We elucidate various possibilities and conundrums: whether weak culture bridges across otherwise disconnected social groups, or bonds actors to a wider collectivity than is possible on the basis of strong-culture commitments; weak culture as signifying elaborated (as opposed to restricted) genre codes, versus the moderation of genre commitments; and weak culture as enabling publics and institutional domains as well as enabling movement across domains. Then, in analysis of items from the US General Social Survey Culture Module (1993; N=1606), we illustrate the strength of weak culture (operationalized as {"} liking{"} versus {"} loving{"} musical genres) in producing perceptions of an integrated national society.",
author = "Jennifer Schultz and Breiger, {Ronald L}",
year = "2010",
month = "12",
doi = "10.1016/j.poetic.2010.09.002",
language = "English (US)",
volume = "38",
pages = "610--624",
journal = "Poetics",
issn = "0304-422X",
publisher = "Elsevier",
number = "6",

}

TY - JOUR

T1 - The strength of weak culture

AU - Schultz, Jennifer

AU - Breiger, Ronald L

PY - 2010/12

Y1 - 2010/12

N2 - The theoretical work of Granovetter on the strength of weak social ties needs to be extended to the study of cultural objects and relations. The tie that binds an actor to a cultural taste might be strong (purposive, intensive in time or commitment, fostered by a tightly integrated community bound by social symbols and representations) or weak (banal, non-instrumental, non-demanding, non-exclusive). Weak culture can be " strong" in several different respects. We elucidate various possibilities and conundrums: whether weak culture bridges across otherwise disconnected social groups, or bonds actors to a wider collectivity than is possible on the basis of strong-culture commitments; weak culture as signifying elaborated (as opposed to restricted) genre codes, versus the moderation of genre commitments; and weak culture as enabling publics and institutional domains as well as enabling movement across domains. Then, in analysis of items from the US General Social Survey Culture Module (1993; N=1606), we illustrate the strength of weak culture (operationalized as " liking" versus " loving" musical genres) in producing perceptions of an integrated national society.

AB - The theoretical work of Granovetter on the strength of weak social ties needs to be extended to the study of cultural objects and relations. The tie that binds an actor to a cultural taste might be strong (purposive, intensive in time or commitment, fostered by a tightly integrated community bound by social symbols and representations) or weak (banal, non-instrumental, non-demanding, non-exclusive). Weak culture can be " strong" in several different respects. We elucidate various possibilities and conundrums: whether weak culture bridges across otherwise disconnected social groups, or bonds actors to a wider collectivity than is possible on the basis of strong-culture commitments; weak culture as signifying elaborated (as opposed to restricted) genre codes, versus the moderation of genre commitments; and weak culture as enabling publics and institutional domains as well as enabling movement across domains. Then, in analysis of items from the US General Social Survey Culture Module (1993; N=1606), we illustrate the strength of weak culture (operationalized as " liking" versus " loving" musical genres) in producing perceptions of an integrated national society.

UR - http://www.scopus.com/inward/record.url?scp=78649449733&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=78649449733&partnerID=8YFLogxK

U2 - 10.1016/j.poetic.2010.09.002

DO - 10.1016/j.poetic.2010.09.002

M3 - Article

AN - SCOPUS:78649449733

VL - 38

SP - 610

EP - 624

JO - Poetics

JF - Poetics

SN - 0304-422X

IS - 6

ER -