The technology of branding

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationBrands
Subtitle of host publicationInterdisciplinary Perspectives
PublisherTaylor and Francis Inc.
Pages187-192
Number of pages6
Volume19
ISBN (Electronic)9781317658535
ISBN (Print)9781138787964
DOIs
StatePublished - Nov 27 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

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