The technology of branding

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)
Original languageEnglish (US)
Title of host publicationBrands: Interdisciplinary Perspectives
PublisherTaylor and Francis Inc.
Pages187-192
Number of pages6
Volume19
ISBN (Print)9781317658535, 9781138787964
DOIs
StatePublished - Nov 27 2014

Fingerprint

Branding

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2014). The technology of branding. In Brands: Interdisciplinary Perspectives (Vol. 19, pp. 187-192). Taylor and Francis Inc.. https://doi.org/10.4324/9781315765808

The technology of branding. / Levy, Sidney J.

Brands: Interdisciplinary Perspectives. Vol. 19 Taylor and Francis Inc., 2014. p. 187-192.

Research output: Chapter in Book/Report/Conference proceedingChapter

Levy, SJ 2014, The technology of branding. in Brands: Interdisciplinary Perspectives. vol. 19, Taylor and Francis Inc., pp. 187-192. https://doi.org/10.4324/9781315765808
Levy SJ. The technology of branding. In Brands: Interdisciplinary Perspectives. Vol. 19. Taylor and Francis Inc. 2014. p. 187-192 https://doi.org/10.4324/9781315765808
Levy, Sidney J. / The technology of branding. Brands: Interdisciplinary Perspectives. Vol. 19 Taylor and Francis Inc., 2014. pp. 187-192
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