The technology of branding

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Scopus citations
Original languageEnglish (US)
Title of host publicationBrands: Interdisciplinary Perspectives
PublisherTaylor and Francis Inc.
Pages187-192
Number of pages6
Volume19
ISBN (Print)9781317658535, 9781138787964
DOIs
StatePublished - Nov 27 2014

ASJC Scopus subject areas

  • Economics, Econometrics and Finance(all)
  • Business, Management and Accounting(all)

Cite this

Levy, S. J. (2014). The technology of branding. In Brands: Interdisciplinary Perspectives (Vol. 19, pp. 187-192). Taylor and Francis Inc.. https://doi.org/10.4324/9781315765808