The temporal and focal dynamics of volitional reconsumption: A phenomenological investigation of repeated hedonic experiences

Cristel Antonia Russell, Sidney J. Levy

Research output: Contribution to journalArticlepeer-review

40 Scopus citations

Abstract

Volitional reconsumption refers to experiences that consumers actively and consciously seek to experience again. Phenomenological interviews centered on the rereading of books, the rewatching of movies, and the revisiting of geographic places reveal the temporal and focal dimensions of hedonic volitional reconsumption phenomenon and five dominant categories therein. Consumers navigate within and between reconsumption experiences in a hyperresponsive and experientially controlled manner. The dynamics in time and focus fueled by the reconsumed object allow emotional efficiency, as consumers optimize the search for and attainment of the emotional outcomes sought in volitional reconsumption, and facilitate existential understanding, as the linkages across past, present, and future experiences enable an active synthesis of time and promote self-reflexivity. Consumers gain richer and deeper insights into the reconsumption object itself but also an enhanced awareness of their own growth in understanding and appreciation through the lens of the reconsumption object.

Original languageEnglish (US)
Pages (from-to)341-359
Number of pages19
JournalJournal of Consumer Research
Volume39
Issue number2
DOIs
StatePublished - Aug 1 2012

ASJC Scopus subject areas

  • Business and International Management
  • Anthropology
  • Arts and Humanities (miscellaneous)
  • Economics and Econometrics
  • Marketing

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