The value of household life cycle variables in consumer expenditure research: An empirical examination

Daniel S. Putler, Tieshan Li, Yong Liu

Research output: Contribution to journalArticle

5 Scopus citations

Abstract

We examine why studies reach contradictory conclusions concerning the value of the household life cycle model as a predictive tool in consumer expenditure research. Using a database of roughly 14,000 Canadian households, we find that household life cycle variables do not generally enhance prediction over a more parsimonious model containing a basic set of socioeconomic and demographic variables, even when comparing less aggregated to more aggregated expenditure categories. However, they do enhance prediction for categories that are defined such that the typical users of the category fall into a fairly narrow age range. The theoretical and applied significance of our findings are discussed and directions for future research are offered.

Original languageEnglish (US)
Pages (from-to)284-299
Number of pages16
JournalCanadian Journal of Administrative Sciences
Volume24
Issue number4
DOIs
StatePublished - Dec 1 2007

Keywords

  • Administrative science
  • Consumer research
  • Household life cycle
  • Marketing research

ASJC Scopus subject areas

  • Business and International Management
  • Public Administration
  • Marketing
  • Management of Technology and Innovation

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