Those at Home Also Serve

Women's Television and Embedded Military Realism in Army Wives (Lifetime, 2006-2014)

Research output: Chapter in Book/Report/Conference proceedingChapter

Abstract

This chapter explores how Army Wives' formal relationship with the US military affected the playing out of serial drama while also contributing to the show's emotional realism. The constraints of embedded military encouraged the development of characters who coped with day-to-day challenges of the military wife rather than the sensationalist storylines of prime time drama. Army Wives presents characters who acquiesce to, struggle with, and celebrate the role of civilian service to the military. This complex subjectivity is delivered through the expressive eloquence of television women's drama. The chapter also considers how Lifetime's marketing reached out to fans, viewers, and military families through social media strategies and woman-oriented philanthropy. Army Wives takes a more placid route in using serial women's drama to situate stories in military realism. As a genre, the Army Wives iteration of military drama intersects in interesting ways with women's television genres.

Original languageEnglish (US)
Title of host publicationA Companion to the War Film
PublisherWiley Blackwell
Pages289-304
Number of pages16
ISBN (Electronic)9781118337653
ISBN (Print)9781118288894
DOIs
StatePublished - Apr 15 2016

Fingerprint

Military
Realism
Army
Wives
Drama
Subjectivity
Philanthropy
Emotion
Marketing
Expressive
Social Media
Iteration
Storylines
Eloquence
Route
Viewer

Keywords

  • Army Wives
  • Embedded military realism
  • Episodic drama
  • Social media
  • Woman-oriented philanthropy
  • Women's television

ASJC Scopus subject areas

  • Arts and Humanities(all)

Cite this

Those at Home Also Serve : Women's Television and Embedded Military Realism in Army Wives (Lifetime, 2006-2014). / Haralovich, Mary Beth.

A Companion to the War Film. Wiley Blackwell, 2016. p. 289-304.

Research output: Chapter in Book/Report/Conference proceedingChapter

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