Toward a broader concept of marketing's role in social order

Sidney J Levy, Philip Kotler

Research output: Contribution to journalArticle

6 Citations (Scopus)

Abstract

The article by Laczniak and Michie is criticized on several grounds. Their ideas impose narrow, rigid, dictatorial limits on the subject matter and applied services of the marketing field, and acquiesce in a negative view of the nature of marketing. On the contrary, the broadened concept of marketing contributes to desirable social order by fostering social change and encouraging the search for a more truthful description of the relations between marketing words, ideas, and activities.

Original languageEnglish (US)
Pages (from-to)233-238
Number of pages6
JournalJournal of the Academy of Marketing Science
Volume7
Issue number3
DOIs
StatePublished - Jun 1979
Externally publishedYes

Fingerprint

Marketing

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

Toward a broader concept of marketing's role in social order. / Levy, Sidney J; Kotler, Philip.

In: Journal of the Academy of Marketing Science, Vol. 7, No. 3, 06.1979, p. 233-238.

Research output: Contribution to journalArticle

@article{64f0467782c34d99afba287287747d36,
title = "Toward a broader concept of marketing's role in social order",
abstract = "The article by Laczniak and Michie is criticized on several grounds. Their ideas impose narrow, rigid, dictatorial limits on the subject matter and applied services of the marketing field, and acquiesce in a negative view of the nature of marketing. On the contrary, the broadened concept of marketing contributes to desirable social order by fostering social change and encouraging the search for a more truthful description of the relations between marketing words, ideas, and activities.",
author = "Levy, {Sidney J} and Philip Kotler",
year = "1979",
month = "6",
doi = "10.1007/BF02721877",
language = "English (US)",
volume = "7",
pages = "233--238",
journal = "Journal of the Academy of Marketing Science",
issn = "0092-0703",
publisher = "Springer New York",
number = "3",

}

TY - JOUR

T1 - Toward a broader concept of marketing's role in social order

AU - Levy, Sidney J

AU - Kotler, Philip

PY - 1979/6

Y1 - 1979/6

N2 - The article by Laczniak and Michie is criticized on several grounds. Their ideas impose narrow, rigid, dictatorial limits on the subject matter and applied services of the marketing field, and acquiesce in a negative view of the nature of marketing. On the contrary, the broadened concept of marketing contributes to desirable social order by fostering social change and encouraging the search for a more truthful description of the relations between marketing words, ideas, and activities.

AB - The article by Laczniak and Michie is criticized on several grounds. Their ideas impose narrow, rigid, dictatorial limits on the subject matter and applied services of the marketing field, and acquiesce in a negative view of the nature of marketing. On the contrary, the broadened concept of marketing contributes to desirable social order by fostering social change and encouraging the search for a more truthful description of the relations between marketing words, ideas, and activities.

UR - http://www.scopus.com/inward/record.url?scp=51649160962&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=51649160962&partnerID=8YFLogxK

U2 - 10.1007/BF02721877

DO - 10.1007/BF02721877

M3 - Article

AN - SCOPUS:51649160962

VL - 7

SP - 233

EP - 238

JO - Journal of the Academy of Marketing Science

JF - Journal of the Academy of Marketing Science

SN - 0092-0703

IS - 3

ER -