Toward interactive, Internet-based decision aid for vaccination decisions: Better information alone is not enough

Terry Connolly, Jochen Reb

Research output: Contribution to journalArticle

23 Scopus citations

Abstract

Vaccination decisions, as in choosing whether or not to immunize one's small child against specific diseases, are both psychologically and computationally complex. The psychological complexities have been extensively studied, often in the context of shaping convincing or persuasive messages that will encourage parents to vaccinate their children. The computational complexity of the decision has been less noted. However, even if the parent has access to neutral, accurate, credible information on vaccination risks and benefits, he or she can easily be overwhelmed by the task of combining this information into a well-reasoned decision. We argue here that the Internet, in addition to its potential as an information source, could provide useful assistance to parents in integrating factual information with their own values and preferences - that is, in providing real decision aid as well as information aid. We sketch one approach for accomplishing this by means of a hierarchy of interactive decision aids ranging from simple advice to full-scale decision analysis.

Original languageEnglish (US)
Pages (from-to)3813-3818
Number of pages6
JournalVaccine
Volume30
Issue number25
DOIs
StatePublished - May 28 2012

Keywords

  • Decision aiding
  • Decision making
  • Internet
  • Vaccination decisions

ASJC Scopus subject areas

  • Molecular Medicine
  • Immunology and Microbiology(all)
  • veterinary(all)
  • Public Health, Environmental and Occupational Health
  • Infectious Diseases

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