TV Language, Cultivation, and Perceived Vitality of Hungarians in Slovakia

Laszlo Vincze, Jake Harwood

Research output: Contribution to journalArticle

2 Scopus citations

Abstract

This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.

Original languageEnglish (US)
Pages (from-to)266-273
Number of pages8
JournalCommunication Research Reports
Volume29
Issue number4
DOIs
StatePublished - Oct 1 2012

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Keywords

  • Cultivation
  • Ethnolinguistic Vitality
  • Television

ASJC Scopus subject areas

  • Communication

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