TV Language, Cultivation, and Perceived Vitality of Hungarians in Slovakia

Laszlo Vincze, James T Harwood

Research output: Contribution to journalArticle

2 Citations (Scopus)

Abstract

This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.

Original languageEnglish (US)
Pages (from-to)266-273
Number of pages8
JournalCommunication Research Reports
Volume29
Issue number4
DOIs
StatePublished - Oct 2012

Fingerprint

Slovakia
Television
Hungarian
television
language group
minority
language
communication research
Telecommunication links
Students
Communication
school
Group
student

Keywords

  • Cultivation
  • Ethnolinguistic Vitality
  • Television

ASJC Scopus subject areas

  • Communication

Cite this

TV Language, Cultivation, and Perceived Vitality of Hungarians in Slovakia. / Vincze, Laszlo; Harwood, James T.

In: Communication Research Reports, Vol. 29, No. 4, 10.2012, p. 266-273.

Research output: Contribution to journalArticle

@article{7a3a70e61f3942e68f4103b43de77fc0,
title = "TV Language, Cultivation, and Perceived Vitality of Hungarians in Slovakia",
abstract = "This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.",
keywords = "Cultivation, Ethnolinguistic Vitality, Television",
author = "Laszlo Vincze and Harwood, {James T}",
year = "2012",
month = "10",
doi = "10.1080/08824096.2012.704600",
language = "English (US)",
volume = "29",
pages = "266--273",
journal = "Communication Research Reports",
issn = "0882-4096",
publisher = "Routledge",
number = "4",

}

TY - JOUR

T1 - TV Language, Cultivation, and Perceived Vitality of Hungarians in Slovakia

AU - Vincze, Laszlo

AU - Harwood, James T

PY - 2012/10

Y1 - 2012/10

N2 - This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.

AB - This article presents a model of the associations between media use, ethnolinguistic identity, and ethnolinguistic vitality among minority Hungarian speakers living in Slovakia. Results of a cross-sectional survey study among high school students demonstrate that identity influences the language in which television is watched, which in turn influences perceptions of group vitality. The latter link is moderated by amount of television use, such that it is stronger among light television users. The results are discussed in terms of the importance of media use to minority language group identity and survival. Media choice and language use in a marginalized minority language group are central issues for the area of intergroup communication research.

KW - Cultivation

KW - Ethnolinguistic Vitality

KW - Television

UR - http://www.scopus.com/inward/record.url?scp=84868332647&partnerID=8YFLogxK

UR - http://www.scopus.com/inward/citedby.url?scp=84868332647&partnerID=8YFLogxK

U2 - 10.1080/08824096.2012.704600

DO - 10.1080/08824096.2012.704600

M3 - Article

VL - 29

SP - 266

EP - 273

JO - Communication Research Reports

JF - Communication Research Reports

SN - 0882-4096

IS - 4

ER -