Undermining Stereotypes of Linguistic Groups Through Mediated Intergroup Contact

James T Harwood, László Vincze

Research output: Contribution to journalArticle

5 Citations (Scopus)

Abstract

The article investigates majority group viewing of minority language media, with a particular focus on examining (a) motivations for viewing, (b) associations between viewing and stereotypes, and (c) the moderating effects of local minority language vitality and direct interpersonal contact. Among Finnish-speaking Finns (the majority group), traditional motivations (e.g., diversion) as well as intergroup motivations (e.g., seeking contact with the outgroup culture) were found to statistically predict Swedish language television viewing, and Swedish language television viewing predicted more positive stereotypes of Swedish-speaking Finns (the minority group). This latter effect was moderated by vitality, such that it was stronger in areas of higher Swedish (outgroup) vitality: The authors had predicted that the effect would be stronger in areas of lower vitality. The results are discussed in terms of intergroup contact theory and the effects of local variation in group vitality on the potential for media to influence intergroup attitudes, including the role of perceived threat from a large local minority population.

Original languageEnglish (US)
Pages (from-to)157-175
Number of pages19
JournalJournal of Language and Social Psychology
Volume31
Issue number2
DOIs
StatePublished - Jun 2012

Fingerprint

Linguistics
stereotype
Language
minority
contact
linguistics
Motivation
Minority Groups
Fin
Television
outgroup
language
speaking
television
Group
threat
Stereotypes
Vitality
Linguistic Groups
Intergroup Contact

Keywords

  • cultivation theory
  • ethnolinguistic vitality
  • Finland
  • intergroup contact theory
  • minority language media
  • Swedish language
  • uses and gratifications

ASJC Scopus subject areas

  • Linguistics and Language
  • Social Psychology
  • Education
  • Anthropology
  • Sociology and Political Science
  • Language and Linguistics

Cite this

Undermining Stereotypes of Linguistic Groups Through Mediated Intergroup Contact. / Harwood, James T; Vincze, László.

In: Journal of Language and Social Psychology, Vol. 31, No. 2, 06.2012, p. 157-175.

Research output: Contribution to journalArticle

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