Understanding technology adoption in the household context: A comparison of seven theoretical models

Viswanath Venkatesh, Susan A. Brown, Hartmut Hoehle

Research output: Chapter in Book/Report/Conference proceedingConference contribution

9 Scopus citations

Abstract

We first reviewed seven theoretical models that have been used to explain technology adoption and use, primarily in the workplace. Then, we examined the boundary conditions of prior models of technology adoption when applied to the household context using empirical data from 1,247 U.S. households. Those households that had adopted household technologies were surveyed regarding their use behavior. Non-adopters were surveyed regarding their purchase intentions. This allowed us to identify the most influential factors impacting a household's decision to purchase and use technologies. Our results showed that the model of adoption of technology in the household (MATH) provided the richest explanation of technology adoption and use in the household.

Original languageEnglish (US)
Title of host publicationECIS 2012 - Proceedings of the 20th European Conference on Information Systems
PublisherAssociation for Information Systems
ISBN (Print)9788488971548
StatePublished - Jan 1 2012
Event20th European Conference on Information Systems, ECIS 2012 - Barcelona, Spain
Duration: Jun 10 2012Jun 13 2012

Publication series

NameECIS 2012 - Proceedings of the 20th European Conference on Information Systems

Other

Other20th European Conference on Information Systems, ECIS 2012
CountrySpain
CityBarcelona
Period6/10/126/13/12

Keywords

  • Household technology purchase decision
  • Model of adoption of technology in households
  • Technology adoption

ASJC Scopus subject areas

  • Information Systems

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    Venkatesh, V., Brown, S. A., & Hoehle, H. (2012). Understanding technology adoption in the household context: A comparison of seven theoretical models. In ECIS 2012 - Proceedings of the 20th European Conference on Information Systems (ECIS 2012 - Proceedings of the 20th European Conference on Information Systems). Association for Information Systems.