Unpacking the privacy paradox: Irrational decision-making within the privacy calculus

David W. Wilson, Joseph S. Valacich

Research output: Chapter in Book/Report/Conference proceedingConference contribution

23 Scopus citations

Abstract

Understanding privacy is important to individuals and organizations. This research in progress develops a theoretical model that incorporates both actual disclosure behavior and the potential for irrational behavior induced by overriding situational factors presented at the time of the privacy disclosure decision. Actual disclosure behavior is seldom measured in privacy research, and most prior work has assumed the disclosure decision to be a fully rational one. This research challenges that assumption, and the eventual completion of the project will contribute uniquely to our understanding of the privacy calculus in online transactions.

Original languageEnglish (US)
Title of host publicationInternational Conference on Information Systems, ICIS 2012
Pages4152-4162
Number of pages11
StatePublished - Dec 1 2012
EventInternational Conference on Information Systems, ICIS 2012 - Orlando, FL, United States
Duration: Dec 16 2012Dec 19 2012

Publication series

NameInternational Conference on Information Systems, ICIS 2012
Volume5

Other

OtherInternational Conference on Information Systems, ICIS 2012
CountryUnited States
CityOrlando, FL
Period12/16/1212/19/12

Keywords

  • Privacy calculus
  • Privacy/information privacy
  • Rational/irrational behavior

ASJC Scopus subject areas

  • Computer Science Applications
  • Statistics, Probability and Uncertainty
  • Applied Mathematics
  • Library and Information Sciences

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  • Cite this

    Wilson, D. W., & Valacich, J. S. (2012). Unpacking the privacy paradox: Irrational decision-making within the privacy calculus. In International Conference on Information Systems, ICIS 2012 (pp. 4152-4162). (International Conference on Information Systems, ICIS 2012; Vol. 5).