This study uses data from a special subsample of the National Agricultural, Food, and Public Policy Preference Survey to assess use of weather data for agricultural decision making. Responses from 284 Arizona farmers and ranchers were used to examine (i) the importance producers placed on different types of weather data for production and marketing decisions; (ii) which producer characteristics accounted for differences in the importance they placed on weather data; (iii) producer use of weather data for specific production and marketing decisions; and (iv) which factors distinguish weather data users from nonusers.Amodel of demand for weather information was developed and used to specify count data and discrete choice multivariate regression models. The intensity of weather data use was greater among producers with diversified agricultural production. Diversified producers were more likely to use data for timing of planting, cultivation, and harvest. Weather data use was lower among producers with greater reliance on off-farm income. Producers who rated government risk-management programs as important also found more weather data types important and used weather data for more decisions. Access to satellite TV increased data use but access to the Internet did not.
ASJC Scopus subject areas
- Atmospheric Science
- Global and Planetary Change
- Social Sciences (miscellaneous)