Validating the retail store image concept

Jack J. Kasulis, Robert F Lusch

Research output: Contribution to journalArticle

26 Citations (Scopus)

Abstract

The perceived images of seven retail firms encompassing several lines of trade are presented in this paper. To determine these images, data on store attributes and the importance of these attributes were collected from a random sample within selected census tracts of a Southwestern city. The linear compensatory multi-attribute model approach of product attitudes was extended to that of store patronage. The ability of these image models to predict attitudes towards the retail outlets as well as patronage behavior is investigated. In addition, the power of importance weights in these models is statistically examined.

Original languageEnglish (US)
Pages (from-to)419-435
Number of pages17
JournalJournal of the Academy of Marketing Science
Volume9
Issue number4
DOIs
StatePublished - Sep 1981
Externally publishedYes

Fingerprint

Store image
Retail stores
Retail
Encompassing
Multi-attribute model
Patronage
Store patronage
Store attributes
Census

ASJC Scopus subject areas

  • Economics and Econometrics
  • Marketing
  • Business and International Management

Cite this

Validating the retail store image concept. / Kasulis, Jack J.; Lusch, Robert F.

In: Journal of the Academy of Marketing Science, Vol. 9, No. 4, 09.1981, p. 419-435.

Research output: Contribution to journalArticle

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