Visual communication theory and research: A mass communication perspective

Shahira Fahmy, Mary Angela Bock, Wayne Wanta

Research output: Book/ReportBook

28 Scopus citations

Abstract

In today’s multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

Original languageEnglish (US)
PublisherPalgrave Macmillan
Number of pages190
ISBN (Electronic)9781137362155
ISBN (Print)9781137362148
DOIs
StatePublished - Jan 1 2014

ASJC Scopus subject areas

  • Social Sciences(all)

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