What really matters when differentiating: A neuroscientific approach

Martin C Reimann, Carolin Neuhaus, Margit Enke, Thomas Bender, Bernd Weber

Research output: Contribution to journalArticle

Original languageEnglish (US)
Pages (from-to)951
Number of pages1
JournalAdvances in Consumer Research
Volume36
Publication statusPublished - 2009
Externally publishedYes

ASJC Scopus subject areas

  • Marketing
  • Economics and Econometrics
  • Applied Psychology

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